Marketing Automation is the act of automating marketing processes such as lead generation, customer segmentation, customer data integration, email delivery, campaign management and more. Marketing automation greatly reduces the complexity of these processes, which would have previously been performed manually, and even allows organizations to introduce processes that would have otherwise been too complicated or labor-intensive to perform. Marketing automation enables organizations to deliver targeted, relevant messages and offers to their customers and prospects at the time that makes sense.
Watch this quick video to get a glimpse into marketing automation
Using one of the numerous software applications in the market that make marketing automation possible, organizations are able to design the precise message they want their customers and prospects to hear, then set it and forget it.