The dental industry has unique needs and challenges when it comes to recruiting new patients and keeping existing patients coming back as regularly as they should. Wouldn’t it be nice to know that you have a reliable source of new patient leads as well as patients who saw you faithfully every six months rather than just when they had a tooth that was bothering them? With effective marketing automation you can get closer to that reality.
Deliver the Right Message
Using thorough, well-planned marketing automation strategies you will be able to present better, more meaningful messages to both your current and future patients. In the competitive field of dentistry sometimes the relevance of your message to your prospective patients can make all the difference. Don’t send out a blanket email to all your prospective patients touting root canals at 20 percent off when not all of them are in the proper demographic to take advantage of the offer. Likewise, your empty-nester leads probably don’t want to hear about your expertise in pediatrics.
Build the Practice You Want
If your decided specialty is cosmetic dentistry you want to reach those who are interested in cosmetic dentistry and are in the position to take advantage of your services. You should begin recruiting new leads by offering them a reason to engage with you. It could be something as simple as offering a coupon code for free teeth whitening trays on their first visit. Then with each subsequent communication you should build them from a mere prospect to a loyal patient. All of this can be easily set up and managed with marketing automation.